UC ANR 4-H Branding Toolkit

Section 1: 4-H Name and Emblem

The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines outlining proper usage. 4-H Name and Emblem Guidelines

4-H units and VMOs are authorized by the 4-H charter to carry out a program of youth development activities using the 4-H name and emblem (see chapter 9 of policy manual)
For outside entities requesting to use name and emblem:

1. The county director or designee is responsible for authorizing the use of the 4-H name and emblem within her or his jurisdiction. See Application to Use 4-H Name and Emblem Single or Multiple County Use
2. The State 4-H Youth Development Program Director is responsible for authorizing the use of the 4-H name and emblem for statewide or multi-county (not under the authority of one county director) use. See Application to Use 4-H Name and Emblem Statewide or Multiple County Use.

Color. The 4-H Emblem should never be screened, shaded, gradated, or appear in a multicolored hue. Graphic Designers: The official color is 100% PMS 347 green.

The one exception to the above descriptions of the color of the H’s is when only one-color printing is being used. With one-color printing the H’s can be reversed out to the color of the paper (or medium) on which the emblem is printed.

One-color printing requires either PMS 347 green or black. For commercial applications, the "18 U.S.C. 707" notice should be the same color as the clover leaves. Black or white are the only acceptable alternatives to green for one-color printing.

Two-color printing - Only PMS 347 green may be used for the leaves and “18 U.S.C. 707” notice.

Four-color process (full color printing) - In four-color process printing, PMS colors are approximated using a particular combination of the standard four-color process printing inks. The four-color process percentages required to match 4-H’s PMS 347 green are: cyan 100%, magenta 0%, yellow 90%, and black 0%. There is no PMS equivalent to PMS 873.

Video and Computer Screen Colors (Electronic Media) - The colors transmitted by electronic media are created using precise combinations of RGB (red, green, blue). The correct RGB values for the 4-H green are: R=51, G=153, B=102. No other colors are acceptable.

Section 2: UC ANR 4-H Logo and Brand

Brands are about relationships: Using the UC ANR 4-H logo, and recommended fonts and color palette will help strengthen the impact of the 4-H program in California.

**Reminder: The UC ANR 4-H logo should be included on ALL marketing and publishing materials and UC ANR should be mentioned when speaking verbally about our program. Always showcase the relationship of 4-H to UC ANR, whether it is visually through logos and brand identity, or verbal or written references through television, radio, YouTube videos, press releases, etc.

Logo Formats

PNG: Use with Microsoft Word, Powerpoint, or Excel. These files have a transparent background and good for use on the web and monitors. Resizing larger than the original file size may lose quality.

JPG: Use in web and for electronic displays. Resizing larger than the original file size may lose quality.

PDF: Vector-based, may be resized without losing quality. Good for print or web use.

EPS: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator. 

TIF: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator. 

Fonts:

The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif). Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. Additional fonts may be used for various projects/activities. 

Color Palette:

In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages. These colors are automatically included in Site Builder 3 templates.

4-H Green 

Web, Monitors: RGB: R=51, B=153, B=102
Hex #00a65d

Print: CMYK: C=100, M=0, Y=90, K=0
PMS 347

UCCE logo: 

Local 4-H offices often include the UCCE logo as well as the UC ANR 4-H logo on documents. It is not necessary but in the case that you would like to include the UCCE logo it can be placed to the opposite corner of the UC ANR 4-H logo, and it should not be larger than the 4-H clover on the UC ANR 4-H logo. It is not permitted to stack 2 logos together alongside the ANR logo.

 

Section 3: ANR Non-Discrimination Statements and Accessibility

Please include the UC ANR Non-discrimination and Affirmative Action statement in English or Spanish on all 4-H event and meeting flyers. Use the current statement "For Single Page Flyers" 

• Single Page Flyers for Educational Programs (in English) (pdf)
• Single Page Flyers for Educational Programs (in Spanish) (pdf)

For documents about program practices and employment, please use the current statements in English and Spanish found at: http://ucanr.edu/sites/anrstaff/Diversity/Affirmative_Action/Resources/Policy-related_downloads/ 

Accessibility for wheelchairs

For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon (below) to the left of the non-discrimination statement on your flyer, meeting notices, etc.

 
Blue wheelchair accessibility icon
Black wheelchair accessibility icon
White wheelchair accessibility icon

 

Other available accommodations

When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.

Recommended

Include a statement informing individuals that if they require a disability accommodation to call the county office and make their request. 

 

Section 4: USDA NIFA Logo

Please be sure to use the proper NIFA logo on any and all documents, presentations, etc. All USDA agency logos are represented by the USDA logo with the agency’s name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA’s website: 
http://nifa.usda.gov/resource/official-nifa-identifier  

 

Section 5: Templates

Club Event Flyer 1 (Pub) 2017The following templates are free to use for your marketing and publishing needs.  Not seeing something you need? Let us know by sending a message to ca4h@ucanr.edu. 

Tips for Making Flyers in Word
Tips for Making Flyers in Publisher

Club Templates:

County Templates:

 

Section 6: Additional Resources

ANR staff personnel can use additional ANR portal resources to help with branding. Non-ANR individuals can work with their county 4-H offices if access to these resources are needed.

4-H Photos:

4-H photo albums from past events can be found on our Flickr account: https://www.flickr.com/photos/ca4h/sets/

Read our 4-H policy regarding photo releases and website privacy (sections XIV and XV)

Social Media:

Social media is a powerful tool to communicate with your members, volunteers and the community. We encourage you to follow best practices for posting on social media. Please see the following resources for assistance in developing a social media plan.

4-H Social Media Guidelines

UC ANR Social Networking site - includes Social Media Guidelines for UC ANR organizations and links to UC ANR social media accounts and blogs.

Icons to download

Right-click on the icon to save it for use on your county/club 4-H site. Link the icon to your social media account.