UC ANR 4-H Branding Toolkit

The Branding Toolkit incorporates the branding guidelines of the University of California Agriculture and Natural Resources (UC ANR) and the United States Department of Food and Agriculture (USDA) to maintain a consistent brand image for the California 4-H Youth Development Program.

For ready-to-use templates see Section 5 below.

Branding Checklist
Section 1: 4-H Name and Emblem
Section 2: UC ANR 4-H Logo and Brand
Section 3: ANR Non-Discrimination Statements and Accessibility
Section 4: USDA NIFA Logo
Section 5: Templates
Section 6: Additional Resources

Branding Checklist

Use the branding checklist below to make sure you are in compliance with the USDA and UC ANR's branding requirements.

4-H logo follows the guidelines set by the USDA: The logo is upright, proportionate, and the correct color; No words or images are obstructing the clover and the “18 U.S.C. 707” symbol has not been removed (section 1)
4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all “4-H”s and “4-H” has not been split over two lines (section 1)
I have included the UC ANR logo in my document and have followed the guidelines set by UC ANR (section 2)
If needed, I have placed the UCCE logo in the opposite corner from the UC ANR 4-H logo and the UCCE logo is not bigger than the 4-H emblem (section 2)
I have consistently used UC ANR brand elements, including recommended fonts and colors (section 2)
I have included the non-discrimination statement on my document (section 3)
I have included the wheelchair accessibility icon and/or a disability accommodation statement with county contact information (section 3)
Link to county 4-H extension office website and county contact information: http://4h.ucanr.edu/contactus/StateOffice/Contact_Us/County/
If needed, the proper NIFA logo has been used on my document (section 4)

4-H Grows Here signs

Order signs to show where 4-H is in your neighborhood!

Click the order form below to download a PDF copy to print and mail in. Proceeds support Area events planned by the California 4-H Management Board.

Image of order form for 4-H Grows Here signs

Current 4-H Campaigns

Access campaign toolkits and resources to promote your club's events and activities in support of these 4-H campaigns.

#GivingTuesday

#GivingTuesday is a time for the world to come together & show how powerful humanity can be when we unite to give on one day. Support California 4-H on #GivingTuesday, November 28, 2017 and use the resources on our #GivingTuesday page to spread the word on social media.

Social Media photo booth signs

Mount these frames on foam core or poster board, cut out the center, and use on social media posts.

#TrueLeaders photo booth sign (PDF, 24x24")

#LíderesVerdaderos photo booth sign (PDF, 24x24")

#Ca4HGrown photo booth sign (PDF, 30x30")

Tractor Supply Paper Clover

Fall Paper Clover - Oct 4. - Oct. 15

The Tractor Supply Paper Clover campaign raises funds to send youth to 4-H camps and leadership conferences. Support the Fall Paper Clover campaign by posting the poster in your community! Click on the image to download the PDF.

Tractor Supply Paper Clover campaign poster

Use these images in your social media posts and websites. Right click on the image and select "Save image as..." to download to your computer. Images below are shown at actual size.

80x60 Fall Paper Clover-use in email signatures

175x140 Fall Paper Clover - Use in emails, newsletters

240x125 Fall Paper Clover - use on websites, emails

Section 1: 4-H Name and Emblem

The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines outlining proper usage. 4-H Name and Emblem Guidelines

4-H units and VMOs are authorized by the 4-H charter to carry out a program of youth development activities using the 4-H name and emblem (see chapter 9 of policy manual)
For outside entities requesting to use name and emblem:

The county director or designee is responsible for authorizing the use of the 4-H name and emblem within her or his jurisdiction. See Application to Use 4-H Name and Emblem Single or Multiple County Use
The State 4-H Youth Development Program Director is responsible for authorizing the use of the 4-H name and emblem for statewide or multi-county (not under the authority of one county director) use. See Application to Use 4-H Name and Emblem Statewide or Multiple County Use.

Color. The 4-H Emblem should never be screened, shaded, gradated, or appear in a multicolored hue. Graphic Designers: The official color is 100% PMS 347 green.

The "H's" on the green clover can be white, black or metallic gold.

Color PNG
Color JPEG
Color TIF
Color GIF
Color EPS (Zip)

The "H's" on the black clover should be white.

BW PNG
BW JPEG
BW PDF

The "H's" on the white clover can be black or green.

White/Green PNG
White/Black PNG
White/Black JPEG

The "H's" on the metallic clover can be white, black, or metallic gold (when embossed).

The one exception to the above descriptions of the color of the H’s is when only one-color printing is being used. With one-color printing the H’s can be reversed out to the color of the paper (or medium) on which the emblem is printed.

One-color printing requires either PMS 347 green or black. For commercial applications, the "18 U.S.C. 707" notice should be the same color as the clover leaves. Black or white are the only acceptable alternatives to green for one-color printing.

Two-color printing - Only PMS 347 green may be used for the leaves and “18 U.S.C. 707” notice.

Four-color process (full color printing) - In four-color process printing, PMS colors are approximated using a particular combination of the standard four-color process printing inks. The four-color process percentages required to match 4-H’s PMS 347 green are: cyan 100%, magenta 0%, yellow 90%, and black 0%. There is no PMS equivalent to PMS 873.

Video and Computer Screen Colors (Electronic Media) - The colors transmitted by electronic media are created using precise combinations of RGB (red, green, blue). The correct RGB values for the 4-H green are: R=51, G=153, B=102. No other colors are acceptable.

Section 2: UC ANR 4-H Logo and Brand

Brands are about relationships: Using the UC ANR 4-H logo, and recommended fonts and color palette will help strengthen the impact of the 4-H program in California.

**Reminder: The UC ANR 4-H logo should be included on ALL marketing and publishing materials and UC ANR should be mentioned when speaking verbally about our program. Always showcase the relationship of 4-H to UC ANR, whether it is visually through logos and brand identity, or verbal or written references through television, radio, YouTube videos, press releases, etc.

Logo Formats

PNG: Use with Microsoft Word, Powerpoint, or Excel. These files have a transparent background and good for use on the web and monitors. Resizing larger than the original file size may lose quality.

JPG: Use in web and for electronic displays. Resizing larger than the original file size may lose quality.

PDF: Vector-based, may be resized without losing quality. Good for print or web use.

EPS: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.

TIF: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.

Logo Image

Color

Black & White

4-H UC ANR Horizontal without "4-H Youth Development Program"

Horizontal logo

Vertical logo

Spanish Horizontal logo

Spanish Vertical logo

Fonts:

The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif). Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. Additional fonts may be used for various projects/activities.

Color Palette:

In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages. These colors are automatically included in Site Builder 3 templates.

4-H Green

Web, Monitors: RGB: R=51, B=153, B=102
Hex #00a65d

Print: CMYK: C=100, M=0, Y=90, K=0
PMS 347

UCCE logo:

Local 4-H offices often include the UCCE logo as well as the UC ANR 4-H logo on documents. It is not necessary but in the case that you would like to include the UCCE logo it can be placed to the opposite corner of the UC ANR 4-H logo, and it should not be larger than the 4-H clover on the UC ANR 4-H logo. It is not permitted to stack 2 logos together alongside the ANR logo.

4-H Grows Here

This is the long term branding campaign for 4-H nationwide. Please use this logo on materials to support the campaign.

4-H Grows Here Brand Guidelines (PDF)

Section 3: ANR Non-Discrimination Statements and Accessibility

Please include the UC ANR Non-discrimination and Affirmative Action statement in English or Spanish on all 4-H event and meeting flyers. Use the current statement "For Single Page Flyers"

For documents about program practices and employment, please use the current statements in English and Spanish found at: http://ucanr.edu/sites/anrstaff/Diversity/Affirmative_Action/Resources/Policy-related_downloads/

Accessibility for wheelchairs

For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon (below) to the left of the non-discrimination statement on your flyer, meeting notices, etc.

Blue wheelchair accessibility icon
Black wheelchair accessibility icon
White wheelchair accessibility icon

Other available accommodations

When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.

Section 4: USDA NIFA Logo

Please be sure to use the proper NIFA logo on any and all documents, presentations, etc. The NIFA identifier with the globe and hand IS NO LONGER AN AUTHORIZED LOGO/IDENTIFIER FOR NIFA. As part of the department’s “One USDA Branding”, all USDA agency logos are now represented by the USDA logo with the agency’s name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA’s website:
http://nifa.usda.gov/resource/official-nifa-identifier

Section 5: Templates

The following templates are free to use for your marketing and publishing needs. Not seeing something you need? Let us know by sending a message to ca4h@ucanr.edu.

Tips for Making Flyers in Word
Tips for Making Flyers in Publisher

Club Templates:

Letterheads/Envelope/Fax:

Event Flyer Templates:

Club Newsletter Templates:

Other:

T-Shirt Designs:

Please read the T-shirt design guidelines carefully to ensure
your club is abiding by the UC ANR 4-H branding guidelines.

The 4-H T-Shirt designs (AI vector files) below are free to use.
Note: You must use Adobe Illustrator in order to edit these files. Certain Fonts may need to be downloaded or substituted. Contact your t-shirt design company to help you edit your file:

T-Shirt Design 1
(Add the ANR logo to the
sleeve of this design)

T-Shirt Design 2

T-Shirt Design 3

T-Shirt Design 4 (Back)

County Templates:

Letterheads/Envelope/Fax:

Event Flyer Templates:

Banners:

County Newsletter Templates:

Certificates:

Other:

Section 6: Additional Resources

ANR staff personnel can use additional ANR portal resources to help with branding. Non-ANR individuals can work with their county 4-H offices if access to these resources are needed.

4-H Photos:

4-H photo albums from past events can be found on our Flickr account: https://www.flickr.com/photos/ca4h/sets/

Read our 4-H policy regarding photo releases and website privacy (sections XIV and XV)

Social Media:

Social media is a powerful tool to communicate with your members, volunteers and the community. We encourage you to follow best practices for posting on social media. Please see the following resources for assistance in developing a social media plan.

4-H Social Media Guidelines

UC ANR Social Networking site - includes Social Media Guidelines for UC ANR organizations and links to UC ANR social media accounts and blogs.