UC ANR 4-H Branding Toolkit

The Branding Toolkit incorporates the branding guidelines of the University of California Agriculture and Natural Resources (UC ANR) and the United States Department of Food and Agriculture (USDA) to maintain a consistent brand image for the California 4-H Youth Development Program.

For ready-to-use templates see Section 5 below.

Branding Checklist
Section 1: 4-H Name and Emblem
Section 2: UC ANR 4-H Logo and Brand
Section 3: ANR Non-Discrimination Statements and Accessibility
Section 4: USDA NIFA Logo
Section 5: Templates
Section 6: Additional Resources

Branding Checklist

Use the branding checklist below to make sure you are in compliance with the USDA and UC ANR's branding requirements.

4-H logo follows the guidelines set by the USDA: The logo is upright, proportionate, and the correct color; No words or images are obstructing the clover and the “18 U.S.C. 707” symbol has not been removed (section 1)
4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all “4-H”s and “4-H” has not been split over two lines (section 1)
I have included the UC ANR logo in my document and have followed the guidelines set by UC ANR (section 2)
If needed, I have placed the UCCE logo in the opposite corner from the UC ANR 4-H logo and the UCCE logo is not bigger than the 4-H emblem (section 2)
I have consistently used UC ANR brand elements, including recommended fonts and colors (section 2)
I have included the non-discrimination statement on my document (section 3)
I have included the wheelchair accessibility icon and/or a disability accommodation statement with county contact information (section 3)
Link to county 4-H extension office website and county contact information: http://4h.ucanr.edu/contactus/StateOffice/Contact_Us/County/
If needed, the proper NIFA logo has been used on my document (section 4)

National 4-H Campaigns

Raise Your Hand Campaign

This 4-H alumni outreach campaign runs from March 1 to June 30, 2017. Here are the main messages:

1. Raise Your Hand – Show your pride as a 4-H alum and sign up at 4-H.org/RaiseYourHand

2. Compete for California – Raising your hand is a vote towards a $20,000, $10,000 or $5,000 award for the states with the most alumni hands raised.

3. Pay it Forward – Tweet, post and share your #4HGrown experience or support and tag fellow alumni asking them to raise their hands for their state at 4-H.org/RaiseYourHand.

Please go to our Raise Your Hand webpage for California 4-H branded images and resources for you and your club to use in supporting the campaign!

#Ca4HGrown photo booth sign (PDF, 30x30")

Mount this frame on foam core or poster board, cut out the center, and use on social media posts!

Tractor Supply Paper Clover

Spring Paper Clover - April 26 - May 7

Support the Spring Paper Clover campaign by posting the poster in your community! Click on the image to download the PDF.

Tractor Supply Paper Clover campaign poster

Use these images in your social media posts and websites. Right click on the image and select "Save image as..." to download to your computer. Images are shown at actual size.

80x60 Spring Paper Clover-use in email signatures

175x140 Spring Paper Clover - Use in emails, newsletters

240x125 Spring Paper Clover - use on websites, emails

True Leaders in Service

Plan your service projects in the month of April and make sure you register your event to have it added to the National 4-H map: 4-h.org/get-involved/true-leaders-in-service

This is the long term branding campaign for 4-H nationwide. Please use this logo on materials to support the campaign.

4-H Grows Here Brand Guidelines (PDF)

Section 1: 4-H Name and Emblem

The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines outlining proper usage. 4-H Name and Emblem Guidelines:

http://nifa.usda.gov/resource/4-h-name-and-emblem

4-H units and VMOs are authorized by the 4-H charter to carry out a program of youth development activities using the 4-H name and emblem (see chapter 9 of policy manual)
For outside entities requesting to use name and emblem:

The county director or designee is responsible for authorizing the use of the 4-H name and emblem within her or his jurisdiction. See Application to Use 4-H Name and Emblem Single or Multiple County Use
The State 4-H Youth Development Program Director is responsible for authorizing the use of the 4-H name and emblem for statewide or multi-county (not under the authority of one county director) use. See Application to Use 4-H Name and Emblem Statewide or Multiple County Use.

The "H's" on the green clover can be white, black or metallic gold.

Color PNG
Color JPEG
Color TIF
Color GIF
Color EPS (Zip)

The "H's" on the black clover should be white.

BW PNG
BW JPEG
BW PDF

The "H's" on the white clover can be black or green.

White/Green PNG
White/Black PNG
White/Black JPEG

The "H's" on the metallic clover can be white, black, or metallic gold (when embossed).

Section 2: UC ANR 4-H Logo and Brand

Brands are about relationships: Using the UC ANR 4-H logo, and recommended fonts and color palette will help strengthen the impact of the 4-H program in California.

**Reminder: The UC ANR 4-H logo should be included on ALL marketing and publishing materials and UC ANR should be mentioned when speaking verbally about our program. Always showcase the relationship of 4-H to UC ANR, whether it is visually through logos and brand identity, or verbal or written references through television, radio, YouTube videos, press releases, etc.

Logo Formats

PNG: Use with Microsoft Word, Powerpoint, or Excel. These files have a transparent background and good for use on the web and monitors. Resizing larger than the original file size may lose quality.

JPG: Use in web and for electronic displays. Resizing larger than the original file size may lose quality.

PDF: Vector-based, may be resized without losing quality. Good for print or web use.

EPS: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.

TIF: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.

Logo Image

Color

Black & White

4-H UC ANR Horizontal without "4-H Youth Development Program"

Horizontal logo

Vertical logo

Spanish Horizontal logo

Spanish Vertical logo

Fonts:

The font families associated with the UC ANR Branding Toolkit are Minion Pro (serif) and Cronos Pro (sans serif). Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro. Additional fonts may be used for various projects/activities.

Color Palette:

In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages. These colors are automatically included in Site Builder 3 templates.

4-H Green

Web, Monitors: RGB: R=51, B=153, B=102
Hex #00a65d

Print: CMYK: C=100, M=0, Y=90, K=0
PMS 347,

UCCE logo:

Local 4-H offices often include the UCCE logo as well as the UC ANR 4-H logo on documents. It is not necessary but in the case that you would like to include the UCCE logo it can be placed to the opposite corner of the UC ANR 4-H logo, and it should not be larger than the 4-H clover on the UC ANR 4-H logo. It is not permitted to stack 2 logos together alongside the ANR logo.

Section 3: ANR Non-Discrimination Statements and Accessibility

Please include the UC ANR Affirmative Action statement in English or Spanish on single page publications advertising educational programs only. The current statement is at: http://ucanr.edu/sites/anrstaff/Diversity/Affirmative_Action/Resources/Policy-related_downloads/

Accessibility:

All UCCE and UC ANR publications, meeting flyers, newsletters and other materials should advertise that county offices and meeting sites are accessible to individuals in wheelchairs, if in fact they actually are; they should also contain a statement informing individuals that if they require a disability accommodation to call the county office and make their request.

To indicate that the meeting location is accessible to wheelchairs, use the "wheelchair accessible" logo* (see below). When appropriate, other available accommodations should be specified. The Americans with Disabilities Act website outlines some appropriate accommodations.

*Wheelchair accessibility symbol is to be placed next to the non-discrimination statement on flyers when appropriate.
Download blue wheelchair accessibility icon
Download black wheelchair accessibility icon
Download White wheelchair accessibility icon

Section 4: USDA NIFA Logo

Please be sure to use the proper NIFA logo on any and all documents, presentations, etc. The NIFA identifier with the globe and hand IS NO LONGER AN AUTHORIZED LOGO/IDENTIFIER FOR NIFA. As part of the department’s “One USDA Branding”, all USDA agency logos are now represented by the USDA logo with the agency’s name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA’s website:
http://nifa.usda.gov/resource/official-nifa-identifier

Section 5: Templates

The following templates are free to use for your marketing and publishing needs. Not seeing something you need? Let us know by sending a message to ca4h@ucanr.edu.

Tips for Making Flyers in Word
Tips for Making Flyers in Publisher

Club Templates:

Letterheads/Envelope/Fax:

Event Flyer Templates:

Club Newsletter Templates:

Other:

T-Shirt Designs:

Please read the T-shirt design guidelines carefully to ensure
your club is abiding by the UC ANR 4-H branding guidelines.

The 4-H T-Shirt designs (AI vector files) below are free to use.
Note: You must use Adobe Illustrator in order to edit these files. Certain Fonts may need to be downloaded or substituted. Contact your t-shirt design company to help you edit your file:

T-Shirt Design 1
(Add the ANR logo to the
sleeve of this design)

T-Shirt Design 2

T-Shirt Design 3

T-Shirt Design 4 (Back)

County Templates:

Letterheads/Envelope/Fax:

Event Flyer Templates:

Banners:

County Newsletter Templates:

Certificates:

Other:

Section 6: Additional Resources

ANR staff personnel can use additional ANR portal resources to help with branding. Non-ANR individuals can work with their county 4-H offices if access to these resources are needed.

Social Media:

Social media is a powerful tool when it comes to strengthening your brand. UC ANR 4-H encourages individuals to use best practices and follow the social media guidelines listed here. UC ANR also lists guidelines and offers a social media toolkit.

4-H Photos:

4-H photo albums from past events can be found on our Flickr account: https://www.flickr.com/photos/ca4h/sets/
Read our 4-H policy regarding photo releases and website privacy (sections XIV and XV)

Page Last Updated: April 3, 2017