Facebook
Twitter
Google Plus
Reddit
Pinterest
Tumblr
Delicious
LinkedIn
StumbleUpon
UC ANR 4-H Branding Toolkit
The Branding Toolkit incorporates the branding guidelines of the University of California Agriculture and Natural Resources (UC ANR) and the United States Department of Food and Agriculture (USDA) to maintain a consistent brand image for the California 4-H Youth Development Program.
For ready-to-use templates see Section 5 below.
Branding Checklist
Section 1: 4-H Name and Emblem
Section 2: UC ANR 4-H Logo and Brand
Section 3: ANR Non-Discrimination Statements and Accessibility
Section 4: USDA NIFA Logo
Section 5: Templates
Section 6: Additional Resources
Branding Checklist
Use the branding checklist below to make sure you are in compliance with the USDA and UC ANR's branding requirements.
-
4-H logo follows the guidelines set by the USDA: The logo is upright, proportionate, and the correct color; No words or images are obstructing the clover and the “18 U.S.C. 707” symbol has not been removed (section 1)
-
4-H name abides by the guidelines set by the USDA: I have checked to make sure that the hyphen is included in all “4-H”s and “4-H” has not been split over two lines (section 1)
-
I have included the UC ANR logo in my document and have followed the guidelines set by UC ANR (section 2)
-
If needed, I have placed the UCCE logo in the opposite corner from the UC ANR 4-H logo and the UCCE logo is not bigger than the 4-H emblem (section 2)
-
I have consistently used UC ANR brand elements, including recommended fonts and colors (section 2)
-
I have included the non-discrimination statement on my document (section 3)
-
I have included the wheelchair accessibility icon and/or a disability accommodation statement with county contact information (section 3)
-
Link to county 4-H extension office website and county contact information: http://4h.ucanr.edu/contactus/StateOffice/Contact_Us/County/
-
If needed, the proper NIFA logo has been used on my document (section 4)
Social media frames
Mount these frames on foam core or poster board, cut out the center, and use on social media posts.
#TrueLeaders photo booth sign (PDF, 24x24")
#LíderesVerdaderos photo booth sign (PDF, 24x24")
4-H Grows Here signs
Order signs to show where 4-H is in your neighborhood!
Click the order form below to download a PDF copy to print and mail in. Proceeds support Area events planned by the California 4-H Management Board.
Current 4-H Campaigns
Access campaign toolkits and resources to promote your club's events and activities in support of these 4-H campaigns.
National 4-H Week, October 7-13
English - EPS for print only (CMYK color)
English - JPG-white background
English - PNG-transparent background
Spanish - JPG-white background
Spanish - PNG-transparent background
Sample newsletter announcements
Newsletter announcement sample text for youth, parents, and volunteers. Also includes sample text for a short announcement.
Newsletter announcement-English (docx)
Newsletter announcement-Spanish (docx)
Get recognition with a Proclamation
Get National 4-H Week recognized in your city or county by personalizing the template for your local legislator (city, county, and/or state legislator). Please notify Suzanne (morikawa@ucanr.edu) if you receive one so we can notify National 4-H too!
Proclamation Guide for National 4-H Week (PDF)
Publicize Your Event
Publicize your National 4-H Week activities with your local newspaper and news stations. Please contact Suzanne at morikawa@ucanr.edu if you need help.
Sample Radio PSA - English (PDF)
Sample Radio PSA - Spanish (PDF)
Social Media Resources
Primary: #InspireKidstoDo
Secondary: #TrueLeaders
- Facebook @California4H
- Twitter @California4H
- Instagram @ca4H
Tips:
- Always use the Hashtag, #InspireKidstoDo, on all posts.
- Add images of youth, alumni or volunteers to accompany your posts
- Tag California 4-H or your county's 4-H account where appropriate. Then we can share your post too!
2018 National 4-H Week social media messaging (docx) - Sample messages for leaders, alumni, parents and youth. Copy, paste, and customize for use on your social media posts.
Social media images - 800x800
Download images 1-4 English (zip)
Download images 1-2 Spanish (zip)
Social media frame for National 4-H Week
Click image to download PDF of frame to print
4-H Spirit Day, October 9, 2018
Wear your 4-H shirt, a clover, or green to show your 4-H pride on October 9! Share this image in your email and social media to remind your 4-H members and volunteers to show their 4-H pride!
National Youth Science Day, October 1-31, 2018
This year, we’re celebrating 4-H National Youth Science Day throughout the entire month of October! Find out how you can get your classroom, families and afterschool programs involved in the 11th annual event! #4HNYSD
Get the Kit
This year’s 4-H National Youth Science Day four-part computer science (CS) challenge that teaches kids to apply CS to the world around them through hands-on activities.
2018 4-H NYSD Certificate - This version has the UC ANR logo and is a form that can be personalized using Adobe Acrobat Pro. The kit will come with a certificate but it will not have our logo on it.
Plan your event
2018 NYSD Overview - Customizable flyer to share with partnering schools and organizations. Add your contact information to the 2nd page using Adobe Acrobat Pro.
Promote your event
Media Advisory template (docx) - to invite media to attend your event
Press Release template (docx) - to publicize your event in local media
2018 4-H NYSD Bookmarks (4 per page)
Web banners: 160x600 (tall banner), 300x250 (square), 728x90 (recommended for website header)
Social Media #4HNYSD, #InspireKidstoDo
National Youth Science Day Photo Booth Frame - Page 1 and Page 2 (PDF) 24x24
Tractor Supply Paper Clover, Oct. 3 - Oct. 14
Fall 2018 Tractor Supply/4-H Partnership press release template (docx)
Use these images in your website, emails, and social media posts to promote the Tractor Supply Paper Clover campaign. Right-click on an image and select "Save image as" to save the image onto your computer for your use.
Since it began in 2010, the partnership between Tractor Supply and 4-H has generated more than $11,000,000 in essential funding nationwide. The Paper Clover fundraiser, which takes place in the spring and fall, raised over $75,500 in California during the Fall 2017 campaign.
JOANN and 4-H partnership
4-H Reward Program
Sign up for the JOANN 4-H Reward Program for 15% off your total in-store and online purchases!
A minimum of 2.5% of every eligible transaction is donated to 4-H.
Your support helps National 4-H develop partnerships that create new opportunities for 4-H youth nationwide. National 4-H hosts opportunities for 4-H'ers to connect with each other at the national level, through events such as the National Youth Summit Series, Citizenship Washington Focus and Leadership Washington Focus, among others.
Two ways to sign up:
- Sign up online at http://www.joann.com/4-H/
- Download the free JOANN app on your mobile device. Go to "More" and select "Loyalty Programs".
Promote the JOANN 4-H Reward Program:
-
Use the Social Media Toolkit to create posts. Don't forget to tag us at @California4H!
- JOANN 4-H logo (square)
- JOANN 4-H logo (horizontal)
Section 1: 4-H Name and Emblem
The 4-H Name and Emblem are a Federal Mark, protected by 18 USC 707. Please read the full USDA guidelines outlining proper usage. 4-H Name and Emblem Guidelines
4-H units and VMOs are authorized by the 4-H charter to carry out a program of youth development activities using the 4-H name and emblem (see chapter 9 of policy manual)
For outside entities requesting to use name and emblem:
- The county director or designee is responsible for authorizing the use of the 4-H name and emblem within her or his jurisdiction. See Application to Use 4-H Name and Emblem Single or Multiple County Use
- The State 4-H Youth Development Program Director is responsible for authorizing the use of the 4-H name and emblem for statewide or multi-county (not under the authority of one county director) use. See Application to Use 4-H Name and Emblem Statewide or Multiple County Use.
Color. The 4-H Emblem should never be screened, shaded, gradated, or appear in a multicolored hue. Graphic Designers: The official color is 100% PMS 347 green.
 |
The "H's" on the green clover can be white, black or metallic gold. |
|
 |
The "H's" on the black clover should be white. |
|
 |
The "H's" on the white clover can be black or green. |
|
 |
The "H's" on the metallic clover can be white, black, or metallic gold (when embossed). |
|
The one exception to the above descriptions of the color of the H’s is when only one-color printing is being used. With one-color printing the H’s can be reversed out to the color of the paper (or medium) on which the emblem is printed.
One-color printing requires either PMS 347 green or black. For commercial applications, the "18 U.S.C. 707" notice should be the same color as the clover leaves. Black or white are the only acceptable alternatives to green for one-color printing.
Two-color printing - Only PMS 347 green may be used for the leaves and “18 U.S.C. 707” notice.
Four-color process (full color printing) - In four-color process printing, PMS colors are approximated using a particular combination of the standard four-color process printing inks. The four-color process percentages required to match 4-H’s PMS 347 green are: cyan 100%, magenta 0%, yellow 90%, and black 0%. There is no PMS equivalent to PMS 873.
Video and Computer Screen Colors (Electronic Media) - The colors transmitted by electronic media are created using precise combinations of RGB (red, green, blue). The correct RGB values for the 4-H green are: R=51, G=153, B=102. No other colors are acceptable.
Section 2: UC ANR 4-H Logo and Brand
Brands are about relationships: Using the UC ANR 4-H logo, and recommended fonts and color palette will help strengthen the impact of the 4-H program in California.
**Reminder: The UC ANR 4-H logo should be included on ALL marketing and publishing materials and UC ANR should be mentioned when speaking verbally about our program. Always showcase the relationship of 4-H to UC ANR, whether it is visually through logos and brand identity, or verbal or written references through television, radio, YouTube videos, press releases, etc.
Logo Formats
PNG: Use with Microsoft Word, Powerpoint, or Excel. These files have a transparent background and good for use on the web and monitors. Resizing larger than the original file size may lose quality.
JPG: Use in web and for electronic displays. Resizing larger than the original file size may lose quality.
PDF: Vector-based, may be resized without losing quality. Good for print or web use.
EPS: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.
TIF: Vector-based, may be resized without losing quality. Good for documents and collateral that will be professional printed. Compatible with publishing software, such as InDesign and Illustrator.
|
Logo Image |
Color |
Black & White |
|
4-H UC ANR Horizontal without "4-H Youth Development Program"   |
||
|
Horizontal logo  
|
||
|
Vertical logo   |
||
|
Spanish Horizontal logo   |
||
|
Spanish Vertical logo   |
Fonts:
Color Palette:
In addition to using the 4-H green, the UC ANR color palette is recommended as a best practice for designed materials and web pages. These colors are automatically included in Site Builder 3 templates.
4-H Green
Web, Monitors: RGB: R=51, B=153, B=102
Hex #00a65d
Print: CMYK: C=100, M=0, Y=90, K=0
PMS 347
UCCE logo:
4-H Grows Here
This is the long term branding campaign for 4-H nationwide. Please use this logo on materials to support the campaign.
4-H Grows Here Brand Guidelines (PDF)
| Type of File |
Color |
White |
Black |
|
PNG |
|||
| JPG |
|
|
|
| TIF |
Section 3: ANR Non-Discrimination Statements and Accessibility
Please include the UC ANR Non-discrimination and Affirmative Action statement in English or Spanish on all 4-H event and meeting flyers. Use the current statement "For Single Page Flyers"
- Single Page Flyers for Educational Programs (in English) (pdf)
- Single Page Flyers for Educational Programs (in Spanish) (pdf)
For documents about program practices and employment, please use the current statements in English and Spanish found at: http://ucanr.edu/sites/anrstaff/Diversity/Affirmative_Action/Resources/Policy-related_downloads/
Accessibility for wheelchairs
For meeting/event locations accessible to individuals with wheelchairs, use the wheelchair accessibility icon (below) to the left of the non-discrimination statement on your flyer, meeting notices, etc.
Blue wheelchair accessibility icon
Black wheelchair accessibility icon
White wheelchair accessibility icon
Other available accommodations
When appropriate, other available accommodations should be specified. This may include language interpretation, sign language, and other accommodations for individuals with special needs.
Recommended
Include a statement informing individuals that if they require a disability accommodation to call the county office and make their request.
Section 4: USDA NIFA Logo
Please be sure to use the proper NIFA logo on any and all documents, presentations, etc. All USDA agency logos are represented by the USDA logo with the agency’s name spelled out next to it. There are 3 versions of NIFAs logo – horizontal, vertical and centered that are available for download on NIFA’s website:
http://nifa.usda.gov/resource/official-nifa-identifier
Section 5: Templates
Club Event Flyer 1 (Pub) 2017The following templates are free to use for your marketing and publishing needs. Not seeing something you need? Let us know by sending a message to ca4h@ucanr.edu.
Tips for Making Flyers in Word
Tips for Making Flyers in Publisher
Club Templates:
|
Letterheads/Envelope/Fax: |
Event Flyer Templates: |
|
Club Newsletter Templates: |
Other:
|
|
T-Shirt Designs: The 4-H T-Shirt designs (AI vector files) below are free to use. |
|
 T-Shirt Design 1 (Add the ANR logo to the sleeve of this design) |
 T-Shirt Design 2 |
 T-Shirt Design 3 |
 T-Shirt Design 4 (Back) |
County Templates:
|
Letterheads/Envelope/Fax: |
Event Flyer Templates: |
|
Banners: |
County Newsletter Templates: |
|
Certificates:
|
Other: |
Section 6: Additional Resources
ANR staff personnel can use additional ANR portal resources to help with branding. Non-ANR individuals can work with their county 4-H offices if access to these resources are needed.
4-H Photos:
4-H photo albums from past events can be found on our Flickr account: https://www.flickr.com/photos/ca4h/sets/
Read our 4-H policy regarding photo releases and website privacy (sections XIV and XV)
Social Media:
Social media is a powerful tool to communicate with your members, volunteers and the community. We encourage you to follow best practices for posting on social media. Please see the following resources for assistance in developing a social media plan.
UC ANR Social Networking site - includes Social Media Guidelines for UC ANR organizations and links to UC ANR social media accounts and blogs.
Icons to download
Right-click on the icon to save it for use on your county/club 4-H site. Link the icon to your social media account.
